For the first time ever, MotoSport will be rolling into Sturgis, and we're bringing the heat... and the ice cream! This August, get ready to catch up with our crew all over the Black Hills as we soak up the world's most iconic motorcycle rally.
We're beyond excited to immerse ourselves in everything Sturgis has to offer, from bikes and burgers to burnouts and big-time adventure. Find us at the hot spots below, snag a discount card, score MotoSport swag, and let's make some memories.
And, hey! Join us for a ride or show us where to go.
Where to Find MotoSport at Sturgis
August 2:
Roaming around Black Hills Harley-Davidson
We'll be wandering the grounds, taking in the sights, and looking to meet fellow riders. Don't be shy, come say hi!
August 3:
The Boar's Nest - Burger Bash
Swing by for burgers, good times, and great company. We'll have discount cards and swag on hand.
August 4:
Horatio's Ice Cream Shop, Custer @ Noon - FREE Ice Cream!
Join us for a sweet ride and a sweet treat! MotoSport is buying a round of ice cream at Horatio's Ice Cream in Custer, SD starting at noon. (Limited to first 25 riders.)
Want to ride in with us? We'll be fueling up at the Holiday Station on 1610 Caregiver Cir, Rapid City, SD 57701 at 10 a.m. and heading to Custer. Everyone is welcome to tag along.
August 5:
Thrashin' Sturgis to Deadwood Ride
Let's hit the road together!
August 6:
Concrete Cowboys Stunt Show @ The Buffalo Chip
Experience the wildest riding action and stop by to grab some swag before or after the show.
Don't forget, every stop we'll be handing out exclusive MotoSport discount cards and gear (while supplies last), so come early and hang out!
This is our first trip to Sturgis, and we want to make the most of it with you. Come ride with our crew, show us your favorite rally spots, and help us discover what makes Sturgis unforgettable.
See you on the open road!
