Last Updated: July 31, 2024
This Privacy Policy explains how information about you is collected, used and disclosed by Backcountry.com, LLC and its subsidiaries (Backcountry or we). This Privacy Policy applies to information we collect across our Brands when you use our websites, mobile apps, retail stores, and other online products and services (collectively, the Services), including the Services we provide for Backcountry, and our other Brands (like Steep & Cheap, Competitive Cyclist, and MotoSport), and when you otherwise interact with us. This policy does not apply to products or services with separate privacy policies that do not incorporate this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy regularly to stay informed about our information practices and the choices available to you.
For information about the choices we offer in connection with our information practices, please see Your Privacy Choices below.
We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, click on products on our websites, add a product to your cart or wish list, participate in any interactive features of the Services, fill out a form or survey, join and participate in a loyalty program, join a text message marketing program, participate in a contest or promotion, make a purchase, communicate with us via third party social media sites, request customer support, or otherwise communicate with us. When you contact our customer support team, we collect audio, electronic, and visual information (Customer Records Information) so we can manage and address your requests.
Under some circumstances, you may choose to provide sensitive personal information to Backcountry. For example, some consumers may choose to provide health information to our customer service agents relevant to their product choices or recreational endeavors. The types of information we may collect about you include your name, password, email address, social media user names and handles, postal address, phone number, day and month of your birth, gender, interests, preferences, photos, videos, product reviews, fit information (including height, weight, and clothing size), health information, payment information, text messaging, chat communications, call transcripts, and email history as well as any information included in those messages, and any other information you choose to provide.
Certain information that you elect to provide to us, like product reviews and associated fit information, will be publicly displayed on our websites.
All above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
When you use our Services, we automatically collect certain information, including:
We may also obtain information from other sources. For example, we may collect information about you from other sites that sell our products, from other users, such as individuals who send you a gift or discount code through our Services, from social networks in accordance with their authorization procedures, or from third party providers that tie together multiple data points to gain additional information to create a unified customer view. Through third-party providers, we may also collect your email address via cookies and pixels on our websites and combine your email address with other information those third-party providers have access to (such as mailing address) so that we may serve relevant marketing offers to you via email or direct mail. We may collect product reviews you posted on third-party websites and redisplay those reviews on our websites. We do not have control over these third-party websites, and you should review the privacy practices of third parties where you choose to submit a review.
We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchases, we may infer your gender, your interest in certain activities, brands, or products, or information about your purchasing activities over time.
Our retail locations may offer free Wi-Fi services to you. Our Wi-Fi network may capture certain data from devices you connect to it. We use cameras in our stores for security purposes. These cameras may capture demographic and personal information about you. Finally, if you rent or service equipment at one of our retail stores, we may request your weight, height, age, and ability level in order to provide you with appropriate maintenance or rental equipment.
We use information about you as follows:
We may disclose information about you as follows or as otherwise described in this Privacy Policy:
We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.
The Services may offer third-party social sharing features and other integrated tools, which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
For orders placed on some of our Services, we may offer third-party payment and financing options. For example, if you select Klarna as your payment method, you will provide information directly to Klarna and you also direct Backcountry to share certain contact and order information with Klarna to enable your use of their service to pay for your order. The information Klarna receives is subject to their Privacy Policy.
The Services may offer other integrated tools, which let you interact with third parties to track your orders, enter social media contests, or consider and accept offers from other companies. When you interact with an integrated tool, you will see the third partys name, terms, and privacy policy in the integrated landing page or module. For more information about the purpose and scope of data collection and processing in connection with these other features, please visit the privacy policies of the third parties providing the features.
We use reasonable security measures designed to protect information about you from loss, misuse and unauthorized access, disclosure, alteration and destruction. Unfortunately, no online activity can be guaranteed as 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.
We allow others to provide analytics services and serve you advertisements on our behalf. These entities may use cookies, web beacons, pixels, device identifiers and other technologies to collect information about your use of the Services and other websites and apps. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, order identification, and conversion information. This information may be used by Backcountry and third parties to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and apps, send abandoned shopping cart reminders, and better understand your online activity. User Activity Information collected on our sites may be combined with information collected independently of us by internet marketing partners. You may opt out of cookie-based data sharing with ad targeting providers by following the instructions via this link: "Your Privacy Choices". You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes at www.aboutads.info/choices. In addition, your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
We may also work with other websites or platforms to serve ads to you as part of a customized campaign. Please refer to the settings of those other websites or platforms for information about any choices they offer in connection with the delivery of interest-based ads.
Backcountry is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.
You may update the online account information you provide to us by logging into your online account. You will need to change any account information you provide, including communication preferences, for each brand.
We do not collect precise location information even if the permission process established by your mobile device operating system may allow such collection. If you initially consent to our collection of location information via any of our mobile apps, you should be able to modify this choice by changing the preferences for those apps on your mobile device. You may also stop our information sharing via our mobile apps by following the standard uninstall process to remove all of our mobile apps from your device.
Your mobile device operating system may provide you with the ability to discontinue our access to the information described in the Stored Information section of this policy via our mobile apps. You may also stop our collection of this information by following the standard uninstall process to remove all of our mobile apps from your mobile device.
Your mobile device operating system may provide you with the ability to discontinue our access to the information described in the Stored Information section of this policy via our mobile apps. You may also stop our collection of this information by following the standard uninstall process to remove all of our mobile apps from your mobile device.
You may opt out of receiving promotional emails from each of our Brands (like Backcountry, Motosport, Competitive Cyclist, and Steep & Cheap) by following the instructions in emails from each brand or by changing the preferences through your online account with each brand. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
With your consent, you may receive promotional calls from us. You may opt out of receiving these communications by letting us know during one of those calls.
With your consent, you may receive recurring automated marketing text messages from Backcountry, Steep & Cheap, MotoSport or Competitive Cyclist, including text messages that may be sent using an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt out of receiving further marketing text messages by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. Our text messaging platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE, OR QUIT commands. If you unsubscribe from one of our Brands marketing text messaging programs (e.g., Backcountry), you may continue to receive marketing text messages through any other brand program (e.g., Competitive Cyclist) you have joined until you separately unsubscribe from those programs. For more information, please refer to the Backcountry Messaging Terms & Conditions.
You may receive catalogs and other print mail pieces from our Brands. You may opt out of receiving direct mail marketing by adjusting your communication preferences with the Brand that sent the direct mail communication or by emailing us at legal@backcountry.com.
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these notifications at any time by changing the notification settings on your mobile device.
State law requires that we provide transparency about scenarios in which Backcountry sells or shares personal information with third parties in exchange for valuable consideration or for certain marketing purposes. We do not sell your personal information for money. Instead, like many retailers, we sell and share personal information to certain third parties to market and advertise our products to you.
In the preceding 12 months, we have sold/shared identifiers (such as your email address, postal address and other online identifiers) with advertising networks and print catalog marketing partners, and electronic network activity information (such as browsing behavior) to advertising networks. If you are a California resident, you have the right to opt out of these sales at our Your Privacy Choices webpage. You may opt out of the collection of cookie-based data by third parties for use in targeted advertising by following the instructions via the Your Privacy Choices link on the footer of our websites.
You must be at least 13 years of age to use our Services. If you are under 18 years of age (or the age of legal majority where you live), you may only use our Services under the supervision of a parent or legal guardian who agrees to be bound by these Terms. If you are a parent or legal guardian of a user under the age of 18 (or the age of legal majority), you agree to these Terms and to be fully responsible for the acts or omissions of such user.
Under various state and national privacy laws, you may have the right to request (1) confirmation about whether or not we are processing your personal information and access a copy of your personal information; (2) deletion of your personal information; (3) to opt out of the processing of personal information for targeted advertising, profiling, and the sale/share of personal data; (4) correction of inaccurate personal information; (5) to not be discriminated against for exercising these rights. You may make a rights request by visiting this portal, by contacting us at legal@backcountry.com, or by calling us at 1-833-923-3717. Prior to processing certain requests, we will verify your request by asking you to provide information related to your recent interactions with us, such as information about a recent purchase.
You may be able to designate an authorized agent to submit a privacy request on your behalf. We may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please email us at legal@backcountry.com.
If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for the denial. Where provided by statute, you may have the right to appeal our decision. We will provide you with instructions on how to appeal the decision in response to your privacy request. If you are unsatisfied with our response to your appeal, you may contact your state Attorney Generals office.
We offer various financial incentives. For example, we provide discounts and other benefits to members of our loyalty programs and we may offer you a discount if you sign up for our email newsletters or participate in some surveys we offer. When you participate in a financial incentive, we collect personal information from you, such as identifiers like your name and email address and commercial information like your purchasing habits. You may opt into a financial incentive by following the instructions provided at sign-up, and you may withdraw from the incentive at any time by emailing legal@backcountry.com. If you withdraw from our loyalty program, Expedition Perks, you permanently forfeit any points or rewards you have accrued. Because your enrollment in Expedition Perks is tied to your accounts with Backcountry and Competitive Cyclist, your withdrawal from the Expedition Perks program will result in the termination of those accounts. In some cases, additional terms and conditions may govern a financial incentive program, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the discount or benefit presented to you.
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. Backcountry qualifies for this alternative option. If you would like to opt out of such sharing, please complete the form available here (select Do Not Sell My Information as the right you would like to exercise).
You may use an Opt-Out Preference Signal, such as the Global Privacy Control (GPC), to opt-out of the sale/share of your personal information. If we detect and recognize such a signal from your browser, we will honor it. Your request to opt-out of sale/sharing will be linked to your browser identifier only.
Except as otherwise permitted or required by law, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes. To determine the appropriate retention period for personal information, we consider our statutory obligations, the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.
Under some circumstances we may anonymize or de-identify your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified information for any business purpose without further notice to you or your consent.
If you have any questions about this Privacy Policy, please contact us at: 1678 Redstone Center Dr., Park City, UT 84098, legal@backcountry.com, or 1-833-923-3717. For general customer support, call 1-800-409-4502.
Visitors to our websites or application who browse, add products to a cart or wish list.
Web users who visit our websites.
This information is gathered directly from web users.
This information is processed pursuant to our legitimate business interests or to enter into contractual relationships.
Does this product/service/process use automated processing: No Does the automated processing affect the rights of data subjects: No.
Categories of Recipients
Service providers with whom information may have been shared:
Description of Commercial or Business Purpose To implement, manage, and maintain our websites. Is this Information Sold or Shared Shared. We share this information with service providers for a business purpose.
Sensitive Personal Information: N/A Retention Period: N/A
Information is transferred to the USA primarily; however, there are instances where information is transferred to the European Union. Backcountry uses a global platform for customer services. Backend engineering services may utilize international contractors.
Except as otherwise permitted or required by law, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes.
Customers who purchase our products or sign up for an account.
Customers who purchase our products or sign up for an account.
This information is gathered directly from our customers and account holders.
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, or providing similar services.
This information is processed pursuant to our legitimate business interests or to enter contractual relationships.
Categories of Recipients
Service providers with whom information may have been shared:
Except as otherwise permitted or required by law, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes.
Information is transferred to the USA primarily; however, there are instances where information is transferred to the European Union. Backcountry uses a global platform for customer services. Backend engineering services may utilize international contractors.
