The MOTORSPORT LIFESTYLE concept holds the SPIDI brand's traditional mission. The steady effort in improving the quality of motorcycling is not limited to safety, comfort and ergonomics anymore. In the past, the success of a product was essentially bonded with its capacity to satisfy motorcyclists' needs: protection against cold, rain, wearing, along with its handiness and functionality. Nowadays, the same evolution of consumers' society elevated individual expectations towards new kind of products whose essence is codified in the product / design / communication mix.
Hydroback bag to be inserted into racing hump of Hydroback-ready tracksuits.