So Shift got a new rider. In celebration, they decided to release a project they have been working on for the past four years. Countless hours of design, testing and development have now come together to introduce to you - Blue Label.
This is the most advanced racewear ever produced, but, hey, that's what everyone says, right? If you're lucky enough to get yourself a set, you'll know that Shift is not lying. They designed this gear specifically for the fastest riders in the world, cutting no corners on the way to making the most flexible, most durable, most badass looking gearset you have ever seen.
This is the next leap forward in Shift's evolution, this is Fox Moto-X LAB. As the first LAB product to ever be released to the public, Blue Label embodies the relentless drive to be the best at all costs.
Welcome to the team, Ken Roczen, Shift is looking forward to seeing the Shift barbolt back on top of the box this year.
All new Cordura stretch nylon chassis combines unparalleled movement and weight reduction with industry-leading durability.
Streamlined athletic fit enhances mobility on the bike while reducing drag.
Extremely lightweight and breathable perforated nylon / elastane lower leg for unmatched comfort and breathability inside the boot.
Silicone waistband lining.
Taped interior seams increase comfort and reduce restriction while decreasing overall weight.
Full-grain drum-dyed leather on interior knees for increased durability in high abrasion zones.
Innovative RAW ankle design reduces cuff restriction.
Asymmetrical zipper closure with fly-cam closure system.