So Shift got a new rider. In celebration, they decided to release a project they have been working on for the past four years. Countless hours of design, testing and development have now come together to introduce to you - Blue Label.
This is the most advanced racewear ever produced, but, hey, that's what everyone says, right? If you're lucky enough to get yourself a set, you'll know that Shift is not lying. They designed this gear specifically for the fastest riders in the world, cutting no corners on the way to making the most flexible, most durable, most badass looking gearset you have ever seen.
This is the next leap forward in Shift's evolution, this is Fox Moto-X LAB. As the first LAB product to ever be released to the public, Blue Label embodies the relentless drive to be the best at all costs.
Welcome to the team, Ken Roczen, Shift is looking forward to seeing the Shift barbolt back on top of the box this year.
TRI DRI moisture-wicking body regulates evaporative cooling on the body.
TRUMOTION flex panel across shoulders provides unrestricted four-way stretch across upper torso.
Streamlined athletic fit enhances mobility while reducing drag.
Extremely lightweight and breathable perforated nylon / elastane sleeves eliminate bulk and help regulate body temperature.
Blended four-way stretch and soft microfiber blend in sleeves add comfort while reducing drag.
Innovative RAW wrist opening eliminates cuff restriction.
Bonded neck opening reduces weight and eliminates collar restrictions.
Fade-resistant sublimated graphics on a dyed main body.