Welcome to MSR's latest edition of premium-grade 100% cotton men's tee's.
MSR starts with their great fitting pre-shrunk Softouch garment that feels awesome.
The inner collar features a no-irritation printed tag, unlike sew-in tags that you usually have to cut off.
The biggest premium feature of the new t-shirt is the graphics printing technology:
The common shirt is printed using plastisol ink which is both heavy and blocks the breathability of the garment. MSR chose to use a printing system called "discharge", where the graphic is actually dyed into the fibers of the shirt. It adds zero weight and maintains the cool breathability of 100% cotton.