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The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for the high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport - riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath and Steve Lamson - the company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement. For more than three decades Fox has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross.
There is no such thing as a perfect crash. Conventional helmets are tested by dropping them vertically onto a rigid surface. MIPS has had 15 years of study and testing in Sweden by some of the world's leading researchers and neurosurgeons, based on a different principle - reality. Because in reality when you fall, your head most often hits the ground at an angle, creating rotation in the brain, which in turn can cause major damage. With MIPS, the helmet absorbs much of that damaging rotational energy, offering you radically better protection. And if, against all odds, you do fall vertically onto your head, a helmet with MIPS will protect you just as well as an ordinary helmet.
MIPS imitates the brain's protective fluid. The secret behind MIPS' unique patent comes from the human brain. The brain is surrounded by a low-friction cushion of cerebrospinal fluid. MIPS gives the helmet its own low-friction layer between the EPS and comfort liner, to absorb much of the energy created by an angled blow to the head. The combination of the brain's own protection and MIPS ensures maximum protection - simple and effective. In laboratory tests, adding the MIPS layer reduced rotational acceleration by 20 - 35%, dampening crash forces and decreasing stress to the brain.