Riding is fun. Period. This is the mantra Shift racing built its company on and where they intend to keep it. Founded in 1997, Shift racing is now an international brand producing innovative riding apparel using premium materials and advanced construction methods. Shift racing prides itself on being the choice of those looking for fresh and unique clothing and race gear. Shift remains a popular gear with pro racers and the company's White Label, Black Label and Ble Lable model lines are fan favorites. MotoSport carries a full line of Shift racing gear including: