I've been using Butler Maps for a decade, and still use the first Butler map I bought ten years ago. These are an entire world away from the disposable gas station maps.
The printing material is thick, heavy, plastic coated paper. It stands up great to folding, creases, and folding backward.
The scale and print are large - nearly twice as large as a gas station map.
The recommended routes are designed by motorcyclists for motorcyclists.
I now own Butler G1 road maps for six states, plus the Washington Backcountry Discovery Route, and I use them often.